Named by AI in 90 Days Guaranteed.

Same inputs, different outputs. A firm can sit at the top of the local map pack and never appear in a ChatGPT answer, and most of the pages assistants cite for legal questions do not rank on page one at all. The work overlaps with SEO; the target does not. We measure whether the engines name you, not where a page ranks.

No, and be suspicious of anyone who says it does. Google still shows your map listing for near-me searches, and Avvo and Justia still send calls. This is the layer above it: the questions people ask an assistant before they ever search a category, and the shortlist it hands back.

No, and any agency promising that is describing something they do not control. Assistant answers vary by phrasing, session and model version. What we can do, and guarantee, is make your firm one of the names the engines consistently return across an agreed set of real client questions.

It should not, and we build for that. Everything published under your name is reviewed against ABA Model Rule 7.1 and your state’s advertising rules before it goes live: no misleading claims, no unverifiable comparatives, no implied outcome guarantees, required disclaimers where your state needs them. Our guarantee is about visibility and our fee, never about case results. We are not a law firm and we do not give legal advice; we will flag anything we think needs your ethics counsel’s eye.

Because the answers move. Sources that get cited heavily one month drop off the next as models re-weight what they trust and as competing firms publish. A build that is not maintained decays, which is the honest reason this is a retainer and not a project.

You will see your baseline appearance rate in the first two weeks and movement usually starts in the second month, once new sources are indexed. Ninety days is where local coverage in your practice area is stable enough to defend. Statewide coverage typically follows around month six as the citation base compounds.

Heavily, and recency matters more than total count. A firm with forty reviews from the last year generally outperforms one with two hundred from four years ago. Assistants read review velocity as a signal that the recommendation is currently safe to make. We help you build a compliant, steady review cadence; we never write or incentivise reviews.

Both, because clients ask assistants for a lawyer, not a firm. Attorney-level entity work, meaning bar admissions, certifications, publications and matter history where your rules allow it, matters as much as the firm-level work, and it is usually the half that is missing.

When you need signed matters this month. AEO is not a fast channel. If the firm needs intake volume now, paid search or LSAs are the honest answer and AEO is what you start alongside them, not instead of them. We will tell you that on the call if it is true.

Every profile, page and account stays in your firm’s name and on your billing. If you stop, you keep the assets. You just stop having someone maintain them.